How to Make Your First Million in Your First Year with Haloo

Lawyers Need to Wake Up

“Lawyers need to wake up” and use AI.

This, according to Business Insider, was the key takeaway from Legalweek 2025, an annual meeting of thousands of legal professionals described as “the leading conference for the legal technology industry.”

AI has the potential to radically reshape the legal industry in general and IP law in particular. The possibilities for greater accuracy, efficiency, and profits are seemingly endless.

While many lawyers have eagerly hopped onboard and are already reaping the rewards of AI, others have been reticent. The second group is stuck in an old, outdated paradigm, still toiling over time-consuming and convoluted trademark reports and hopelessly tied to the billable hour model. Unless they wake up, these lawyers—no matter how brilliant and accomplished—will lag behind the pack and squander the opportunity to make massive financial gains.

How to Make Your First Million in Your First Year with Haloo

Here at Haloo, we’re wide awake. In fact, we’ve spent years calling attention to the AI revolution, which is now well underway in the IP space.

If you’re looking for concrete proof that you and your firm will benefit from AI, look no further. We’ve crunched the numbers and the results are undeniable: with our groundbreaking AI-powered platform, you’ll be poised to make $1 million in your very first year with Haloo.

Here’s how.

The Old, Broken System

Most of you are acquainted with CompuMark, the trademark research and brand protection service that’s now part of Clarivate. For a long time, CompuMark has been the default system for IP lawyers. Trademark attorneys have traditionally used it for searches, watches, and brand protection. But more and more lawyers are coming to realize that the old system is broken beyond repair.

Enter Haloo.

With our innovative AI technology, you’ll increase client satisfaction and attract many new clients by providing an upgraded service at a fraction of the price.

The Haloo Solution

Let’s take a look at the costs associated with CompuMark versus Haloo.

IP practitioners who use CompuMark pay per search. Search costs range from $2,250 (for Canada and the United States) up to $6,375 (for five major countries). The fees add up fast, and clients are aware of every extra expense.

Haloo allows you to bypass all those pass-through costs to get to real profit. A single $7,000 annual subscription covers every attorney at the firm and up to 50 searches.

Haloo by the Numbers

Cost of Haloo subscription: $7,000 (for 50 searches)

• Cost per search to you: $7,000 ÷ 50 = $140/search

• Fee charged to your client per search: $1,000

• Profit per search: $1,000 – $140 = $860

Total profit from 50 searches: $860 × 50 = $43,000

Haloo isn’t just vastly more affordable. It also provides:

• 25% more accuracy than traditional systems.

• Instant results across five jurisdictions and comprehensive common law simultaneously, enabling same-day or next-day client delivery without premium rush fees.

• The opportunity to use a simple flat-fee billing model for clients.

When you combine all these enhancements, you end up maximizing revenue while delivering a better, faster, more reliable service.

BoldMark Legal: A Case Study

Take the hypothetical example of “BoldMark Legal,” a boutique IP firm of four lawyers based in California that’s just adopted Haloo. Say each attorney runs two searches a week. As a whole, the firm conducts:

• Eight searches per week

• 416 searches per year

Of course, not every search is created equal. The BoldMark team does various kinds of searches at different price points. But they use a flat fee model, which clients appreciate because it’s both simple and cost-effective. BoldMark charges:

• $1,600 for one country

• $2,000 for two countries

• $3,500 for up to five countries

Here’s a breakdown of the firm’s searches by type:

• 10% single-country searches (about 42 searches) at $1,600 each

• 50% two-country searches (about 208 searches) at $2,000 each

• 40% multi-country searches (about 166 searches) at $3,500 each

Based on these figures, let’s calculate BoldMark’s annual revenue:

• Single-country: 42 × $1,600 = $67,200

• Two-country: 208 × $2,000 = $416,000

• Multi-country: 166 × $3,500 = $581,000

Total: $67,200 + $416,000 + $581,000 = $1,064,200

When you take that amount and subtract the $7,000 fee for a firm-wide Haloo subscription, you end up with a net total of $1,057,200 on searches alone.

$1,064,200 (total revenue) – $7,000 (Haloo fee) = $1,057,200

That’s a profit of over $1 million for the firm—without factoring in the trademark filings, office actions, trademark monitoring, and extra legal services these clients may need.

Haloo Offers Speed, Accuracy, and Value

When you switch from the old system to Haloo, the benefits will be immediately clear:

• Predictable flat fees

• Incredible speed: deliver same-day or next-day results at no extra cost.

• Impressive accuracy: Haloo’s data sets are 25% better than any of the alternatives out there.

• Unbeatable value: Clients will appreciate your coverage of up to five countries for way less than they’d otherwise pay.

Getting Started with Haloo

Here at Haloo, we think big. We want our groundbreaking AI-powered technology to replace the outdated trademark search process. We want to support and grow our powerful community of forward-thinking IP practitioners. We want to elevate the voices of women and groups that have been historically under-represented within the IP industry.

But above all, we want to help you make serious money.

Get started today by:

1. Scheduling your Haloo demo.

2. Onboarding in just 48 hours.

3. Earning over one million dollars in just one year.

We agree with Business Insider: it’s time for lawyers to wake up to AI. It’s here and it’s not going away. Now let’s make sure you’re waking up to seven figures in the bank.