FAQ

• What’s the Clearco-Haloo partnership?

  Clearco has partnered with Haloo to connect Ecommerce businesses with vetted intellectual property (IP) law firms. This partnership helps brands secure the trademark protection they need quickly and affordably, which unlocks access to important distribution channels like Amazon's Brand Registry.

• What are the benefits?

  Here are some of our key advantages for Ecommerce businesses:

  Faster Brand Registry Access

  • Once your application is filed, you’re immediately eligible for the Amazon Brand Registry. No need to wait for final trademark registration to access the registry’s benefits.

  Cost Savings

  • Get pre-negotiated rates with experienced IP law firms that represent significant savings compared to standard legal fees—and the option to use Clearco funding for trademark expenses.

  Expert Guidance

  • Get access to lawyers with specialized Amazon marketplace expertise who offer comprehensive IP protection strategy guidance as well as professional assistance with your trademark searches and applications.

• How does the process work?

  1. Choose a qualified IP lawyer from our vetted network.

  2. Get access to their legal services through your existing Clearco account.

  3. Pay the law firm directly for the services provided.

  4. Use your trademark application to register for Amazon's Brand Registry

• What is included in the comprehensive trademark package?

  The comprehensive trademark package is priced at $1,600 and includes:

  1. A detailed, comprehensive trademark search with an in-depth report

  2. An extensive counseling session to review and discuss the report findings

  3. Drafting of the trademark application

  4. Filing of the trademark application
  

  Note: The initial $250 screening fee is credited toward the comprehensive package, reducing the additional cost to $1,350.

• What does the initial screening fee cover?

  The initial $250 fee covers a preliminary trademark screening designed to evaluate the basic registrability of your mark. This service includes a brief advisory counseling session to explain the findings. Please note, it is not a formal legal opinion and does not include a comprehensive report.

• Are USPTO fees included in the comprehensive package price?

  No, USPTO filing fees are not included in the package price and will be additional.

• How long does the trademark process take?

  Here are the USPTO’s current estimated processing times:

  Initial review of application:

  7.5 months from filing date.

  Total time to registration (if no issues):

  11-12 months.

  Time to registration (if office action received):

  15-18 months.

  That said, as soon as you file your trademark application through a participating law firm, you gain access to Amazon Brand Registry benefits. That means you can start protecting your brand on Amazon while your trademark registration is pending.

• How do your fees compare to Amazon IP Accelerator fees, particularly for search?

  Our Clearco Haloo package is priced at $1,600 total and is broken out very clearly:
  1. $650 is allocated for drafting and filing your trademark application.
  2. $950 covers a comprehensive trademark search with a detailed report.
  

  Plus, we charge an initial $250 screening fee—which is credited toward the full package if you proceed.

   

  In contrast, with Amazon IP Accelerator:
  1. A high-level trademark search typically costs about $650.
  2. A comprehensive brand review (including unregistered uses) runs around $1,800.
  3. Filing a trademark application is about $700 (plus government fees).

  If you were to purchase these services separately through Amazon IP Accelerator, the combined cost would be approximately $2,500.

  
  Our bundled package saves you about $900—a 36% savings!

• Can partner law firms help with Amazon Brand Registry?

  Yes, our partner law firms provide comprehensive Amazon Brand Registry support, including guiding you through the registration process, protecting your brand on Amazon's marketplace, and helping you access brand-specific features. They have extensive experience working with Amazon's brand protection tools and can assist at every step of the process.