Haloo Privacy Policy and Terms of Use

Haloo Privacy Policy

EFFECTIVE DATE: SEPTEMBER 10, 2024

At Heirlume Inc. (doing business as “Haloo”, “we”, “our”, or “us”), we are committed to protecting your privacy. This privacy policy sets out how we collect, store, process, transfer, share, and use data that identifies or is associated with you (“personal information”) and outlines our use of cookies and similar technologies.

1. Our Approach to Privacy

1.1. Haloo provides cloud-based intellectual property management and legal software services through our website and related products (collectively, the “Haloo Service”).

1.2. This privacy policy applies to all personal information collected through the Haloo Service.

1.3. By accessing or using the Haloo Service, you accept and consent to the practices described in this privacy policy.

2. Personal Information We Collect and How We Use It

2.1. Information You Give to Us: We collect personal information when you voluntarily provide it to us by filling in forms on our website, corresponding via phone, email, or other means, or when you use features of the Haloo Service.

2.2. Information from Other Sources: We may receive personal information from third parties, such as Subscribers of the Haloo Service who designate you as a user. We also may receive information from vendors, subcontractors, and other business partners, such as technical service providers or payment processors.

2.3. Automatically Collected Information: We automatically collect personal information about how you access and use the Haloo Service and details about the devices you use.

2.4. Combining Information: We may combine the personal information you provide with information we collect automatically to enhance your experience.

2.5. Anonymized Information: We may anonymize and aggregate personal information for testing, research, and analysis. This anonymized data does not identify you and may be shared for improving Haloo’s services.

3. Disclosure of Your Personal Information

3.1. Third-Party Sharing: We share personal information with third parties only as necessary to provide and support the Haloo Service. These third parties include:

- Business partners, vendors, and service providers performing services on our behalf.

- Analytics providers to help improve our services.

- Payment processors for processing transactions.

3.2. Legal Obligations: We may disclose personal information as required by law or to protect the rights, property, or safety of Haloo, our users, or others.

3.3. Public Blogs and Forums: Our website may offer publicly accessible blogs and forums. Any information you provide in these areas may be read and used by others. To request removal of your personal information from our blog or community forum, contact us at privacy@haloo.com.

3.4. Business Transfers: Personal information may be transferred in the event of a merger, acquisition, or sale of Haloo’s assets. If this occurs, you will be notified via email or prominent notice on our website.

4. Marketing and Advertising

4.1. From time to time, we may contact you about relevant information regarding Haloo and other products or services. You can opt out of receiving marketing communications by following the unsubscribe link in our emails or by updating your preferences.

5. Data Security and Storage

5.1. We use reasonable administrative, technical, and physical security measures to protect your personal information. However, no transmission over the internet is entirely secure.

5.2. International Data Transfers: Personal information may be transferred outside your jurisdiction, including to the United States. We take appropriate measures to ensure personal data is processed securely in compliance with applicable data protection laws, such as the General Data Protection Regulation (GDPR) and similar frameworks.

6. Retention of Your Information

6.1. We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law.

7. Your Rights

7.1. You have the right to access, correct, or delete your personal information, as well as other rights under applicable law, such as data portability and the right to object to certain processing activities.

7.2. To exercise these rights, please contact us at haloo@halooai.

8. Cookies and Similar Technologies

8.1. We use cookies to distinguish you from other users and to improve the functionality of the Haloo Service. You can control cookie settings through your browser.

8.2. Types of Cookies:

- Necessary cookies for essential website functions.

- Performance cookies for website analytics.

- Targeting cookies to tailor advertising.

8.3. Third-party cookies may also be used for advertising or analytics purposes.

9. Children’s Privacy

9.1. The Haloo Service is not directed at children under 16, and we do not knowingly collect personal information from them.

10. Changes to This Policy

10.1. We may update this privacy policy from time to time. The latest version will always be available on our website, and material changes will be communicated to you through email or prominent notice.

11. Contact Us

If you have any questions or concerns regarding this privacy policy, please contact our Data Protection Officer, Ignace Mouzannar, at ignace@haloo.ai.



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User License Agreement for Heirlume Inc. dba Haloo ("Haloo")

Effective Date: September 9, 2024

This User License Agreement (together with our Privacy Policy) governs the relationship between Heirlume Inc. dba Haloo ("Haloo"), and you as a subscriber (the Customer) of our services, including our website, SaaS trademark search and watch platform, and human analyst-generated trademark reports (collectively, the Haloo Platform). By using the Haloo Platform, the Customer and all Authorized Users agree to be bound by the terms outlined in this Agreement.

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1. The Haloo Platform

1.1 Availability and Requirements

Haloo is responsible for maintaining the platform, which includes access to trademark search and monitoring services, as well as human-analyst-prepared reports. The platform is designed to be available 24/7 with at least 99.5% uptime, except for scheduled maintenance or unforeseen interruptions. Customers are responsible for providing the necessary tools (such as internet access) to connect to the Haloo Platform and keeping their account details up to date.

1.2 Support and Documentation

Haloo will make commercially reasonable efforts to fix any errors that impact the performance of the platform. We provide comprehensive guides and support resources for using the platform. Additionally, customers are entitled to free migration of structured data in formats such as Excel or CSV files during the setup process.

1.3 Subscription Plans

Subscription plans are billed in advance in USD based on the selected plan. Pricing is determined by the number of trademarks monitored or searched via the platform. Customers will be notified in advance if there are changes to subscription fees. All applicable taxes, including sales taxes, are the Customer's responsibility.

1.4 Payments

Payment methods include credit cards and other authorized electronic payment options. By providing payment information, the Customer consents to being charged regularly for the subscription. If payment is overdue, Haloo may suspend access to the platform until the account is settled. Unpaid balances may be subject to a 5% monthly finance charge or the maximum rate allowed by law.

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2. License and Authorized Users

2.1 License Grant

Haloo grants the Customer a non-exclusive, non-transferable license to use the Haloo Platform for internal business purposes, such as managing trademark searches, monitoring trademark portfolios, and ordering human-analyst-prepared reports. The Customer may grant access to Authorized Users (employees or contractors) for the same purposes.

2.2 Restrictions

The Customer and Authorized Users may not reverse-engineer, copy, resell, or use any part of the Haloo Platform for unauthorized purposes, including assisting a competitor or creating derivative works. Customers must take reasonable steps to prevent unauthorized access to the platform and keep passwords secure.

2.3 Authorized Users

Authorized Users have limited access under the Customer’s subscription. Haloo does not provide legal advice and does not establish an attorney-client relationship. The Customer is responsible for ensuring that Authorized Users comply with the terms of this Agreement.

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3. Confidentiality

3.1 Confidential Information

"Confidential Information" refers to all proprietary and sensitive information exchanged during the use of the Haloo Platform. For the Customer, this includes business and intellectual property data. For Haloo, this includes platform-related technologies, algorithms, and trade secrets.

3.2 Protection of Confidential Information

Both parties must take reasonable steps to protect Confidential Information from unauthorized disclosure. Confidential Information may only be shared with third parties if expressly authorized in writing by the disclosing party.

3.3 Required Disclosure

If a party is legally required to disclose Confidential Information, they must notify the disclosing party in advance (if legally permissible) to allow an opportunity to contest the disclosure.

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4. Intellectual Property

All rights, title, and interest in the Haloo Platform, including its features, technologies, and design, remain the exclusive property of Haloo. Customers and Authorized Users may not copy, modify, or create derivative works based on any part of the platform. Any feedback or suggestions provided by the Customer to improve the platform will be the property of Haloo and may be used to enhance the service.

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5. Limitation of Liability

Haloo is not liable for any actions taken by Authorized Users or how information from the platform is used outside of Haloo’s services. The platform is provided "as is," with no warranties, expressed or implied. In no case will Haloo’s liability exceed the total amount paid by the Customer in the six months preceding any claim.

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6. Termination

Customers may cancel their subscription at any time. The cancellation will take effect at the end of the current billing cycle. If Haloo suspends or terminates access due to non-payment or breach of this Agreement, the Customer will have a reasonable opportunity to export their data. Upon termination, all rights granted to the Customer and Authorized Users will end, and Confidential Information must be destroyed.

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7. Third-Party Services

The Haloo Platform may integrate with third-party services to support infrastructure, data storage, or other functionalities. By using the platform, the Customer and Authorized Users agree to the terms and conditions of these third-party providers. Haloo is not responsible for third-party service failures.

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8. Ontario Data Protection

Haloo adheres to Ontario's privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA). The Customer is the Controller of any personal data processed through the platform, and Haloo acts as the Processor. All data processing will comply with PIPEDA and any other applicable Ontario privacy laws.

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9. Miscellaneous

9.1 Publicity

Haloo may publicly identify the Customer as a user of its services, unless the Customer opts out.

9.2 Waiver

The failure of either party to enforce any provision of this Agreement does not constitute a waiver of that provision.

9.3 Entire Agreement

This Agreement, along with Haloo’s Privacy Policy, constitutes the entire agreement between the parties and supersedes any prior agreements.

9.4 Disputes

Any disputes arising out of this Agreement will first be resolved through good-faith negotiations. If the dispute cannot be resolved, it will be referred to arbitration in accordance with the Ontario Arbitration Act, 1991. Parties may seek injunctive relief through Ontario courts if necessary.

9.5 Modification and Notices

Haloo reserves the right to modify this Agreement at any time. Customers will be notified of changes, and continued use of the platform constitutes acceptance of the modifications. Notices to Haloo should be sent to haloo@haloo.ai, and notices to Customers will be sent to the email address on file.

9.6 Relationship

This Agreement does not create a partnership, joint venture, or agency relationship between the parties.

9.7 Transferability and Assignability

Haloo may assign its rights under this Agreement to any affiliate or as part of a corporate transaction. Customers may not transfer their subscription without Haloo’s written consent.

9.8 Severability

If any provision of this Agreement is found to be unenforceable, the remaining provisions will remain in full effect.

9.9 Class Action and Jury Trial Waiver

All claims must be pursued individually. The parties waive their right to participate in class actions or have a trial by jury.

9.10 Force Majeure

Neither party will be liable for delays or failure to perform caused by events outside of their control, such as natural disasters, labor strikes, or governmental actions.

9.11 Choice of Law

This Agreement is governed by the laws of Ontario, Canada, and any legal proceedings will be conducted in Ontario courts.

9.12 Ethical Obligations

The Customer is responsible for complying with all applicable ethical regulations in using the Haloo Platform, particularly in connection with trademark searches and reports.