Full Search Autopilot: How Haloo is Transforming Global Trademark Clearance

Running a full trademark clearance search today feels like driving a manual car through city traffic.

You know the mechanics.

You can do it. 

But you’re spending most of your time shifting, braking, and looking around, instead of focusing on where you’re actually going.

Now imagine running comprehensive federal trademark clearance across 30 markets at once, with fully analyzed results returned in minutes.

That’s the power of Full Search Autopilot.

Autopilot is Haloo’s practitioner-grade approach to federal trademark clearance. It’s designed to handle the complexity of full searches automatically, while keeping legal teams firmly in control of decision-making.

Autopilot delivers the depth and rigor you’d expect from a skilled human analyst, but without the manual grind that has long defined comprehensive clearance. Built for IP practitioners and in-house legal teams, it transforms a process that once took weeks into a consistent workflow that delivers the results you need, right when you need them.

The Need for Speed: Accelerating Clearance Across Markets

Autopilot streamlines the clearance process, enabling legal teams to run searches across up to 30 countries at once and evaluate multiple marks simultaneously. Instead of ordering dozens of comprehensive search reports individually—each with its own cost, format, and turnaround time—Autopilot consolidates everything into a single, unified workflow with consistent analysis and clear risk ranking.

That means legal teams no longer have to wait for results to trickle in, coordinate multiple vendors, or manage decisions staggered by market. They can start a search, step away, and come back to fully analyzed results, all in one day.

How Autopilot Reverses the Status Quo

Traditionally, comprehensive trademark clearance has been a slow, costly, and fragmented process. Legal teams have had to:

1. Send viable names to external counsel

2. Order third-party full search reports

3. Pay human analysts to run searches manually

4. Wait weeks for results

All this came with difficult trade-offs due to budget and time constraints, forcing teams to limit market coverage, review fewer names, or scale back on deep clearance altogether.

Autopilot changes the game. With a unified, automated workflow, legal teams no longer have to sacrifice diligence, and businesses don’t have to sacrifice coverage. Global federal clearance becomes practical, efficient, and economically feasible. 

Until now, this level of depth across major markets simply wasn’t possible.

A Different Kind of Comprehensive Search

The federal-only Full Search Autopilot performs a comprehensive search of trademark records, intentionally excluding common law results.

This focus is what makes it so effective. By concentrating on registrability at the IPO level, it gives legal teams fast, accurate answers to the question that matters most: Can this mark be registered in the markets that matter?

For early-stage naming and clearance decisions, that distinction is crucial. Autopilot cuts through the noise, streamlines review, and allows teams to move forward confidently—without waiting weeks for the results of a traditional full search. 

The Old, Manual Approach

Historically, running a full comprehensive trademark search meant wading through a long series of steps:

• Setting up individual search runs manually

• Running multiple Boolean queries across different match types

• Reviewing massive datasets

• Manipulating, filtering, and narrowing results

• Manually applying likelihood-of-confusion analysis

• Producing reports that still require heavy interpretation

Even for experienced practitioners, this work is time-intensive and difficult to scale. Each jurisdiction is handled independently, often through third-party vendors with different formats, turnaround times, and analytical standards.

Autopilot eliminates that complexity.

Now, instead of manually running searches and interpreting raw data, legal teams work within one unified clearance process, where searches are executed, analyzed, and risk-ranked automatically. 

How Autopilot Works: A Peek Under the Hood

Autopilot applies the same nuanced considerations trademark professionals use across all match types. Behind the scenes, it automatically executes the full set of Boolean queries required for comprehensive federal trademark searching. 

Rather than passing raw results to a human reviewer, Autopilot applies likelihood-of-confusion analysis automatically, using an examiner-informed analytical standard. In practical terms, it evaluates results like an IPO examiner would: assessing similarity, weighing relevance, and prioritizing risk.

The outcome is a highly distilled, ready-to-review report that supports legal judgment without forcing teams to sift through endless data.

Ready-to-Review Results

Autopilot acts like a dashboard for your trademark search, surfacing only what matters. Each result is risk-ranked, color-coded, and categorized using a clear Pass / Pause / Stop framework.

A single summary sheet highlights risks, flags areas for closer review, and identifies likely obstacles. All relevant Boolean logic has already been applied, irrelevant results are filtered out, and only meaningful conflicts appear in the final report. Results are organized by priority, so legal teams can make informed decisions quickly and consistently across every search.

Built for In-House and Corporate Teams

Autopilot is especially powerful in corporate environments, where speed, consistency, and rigor are essential. In-house legal teams want AI to:

1. Automate the heavy lifting 

2. Reduce manual review

3. Deliver fast, reliable answers

4. Maintain practitioner-level rigor

Autopilot delivers on all four, allowing legal teams to provide same-day clearance across major commercial markets, without sacrificing depth of analysis.

Volume Matters: The Case for 50 Results 

One of the most frequently asked questions concerns volume: Isn’t fifty results still a lot to review?

The answer depends on the mark. Autopilot returns up to fifty results only in edge cases, such as marks containing common dictionary terms. For highly distinctive marks—for example, Lululemon—meaningful conflicts almost always appear in the top 5–10 results. Anything beyond that can be scanned quickly, giving teams confidence with minimal effort.

Autopilot in Your Trademark Workflow

Autopilot fits seamlessly into your broader trademark workflow:

• Marketing submits name candidates in-platform

• Legal runs a global knockout search across 193 jurisdictions to eliminate obvious conflicts

• Viable candidates move to Autopilot for deep federal clearance across top commercial markets

Then, once a name is selected, common law searches are run, design marks are evaluated through logo search, and filed marks are placed on watch. From early strategy to global knockout to deep clearance, this structured process helps teams advance efficiently and with ease.

The Road Ahead

The reality is that most companies don’t need clearance everywhere. They only need it where it truly matters: North America, Europe, the UK, and key markets in Asia and Australia.

Autopilot enables deep, examiner-informed diligence across exactly those markets. It does it quickly, consistently, and cost-effectively. By streamlining comprehensive clearance, legal teams can focus on strategic decisions as they navigate the road ahead.